A sweet start to increased Georgia exports to Europe

Growing up in a family of beekeepers, Givi Ninidze, a 40-year-old ophthalmologist, was raised with bees. So it was no surprise when in 2004, the successful doctor took over his family’s apiary and honey processing facility. Ninidze’s company now produces several varieties of wild, natural floral honey that are likely to find a market in Europe with the help of IFC.

Photo: IFC

Georgia’s goal is to accelerate agriculture exports of products of animal origin, unlocking potential in areas where the country has a competitive advantage. Honey is one of them. Although the legal framework with the European Union allowed exports from Georgia, volumes of honey exports to Europe remai